Dear students, please read the slides to answer these questions:
Please post your answers ON YOUR OWN BLOG.
If you do not have ONE, Please do create one.
1. Of what does a brand’s image consist?
2. Identify two types of associations that a brand has?
3. What does a brand attributes include?
4. Identify two non-product-related attributes?
5. What does brand attributes mean?
6. “The successful positioning requires a communication strategy that entices a single type of consumer need (functional, symbolic or experiential) True or false?
7. What does the consumer processing model (CPM) mean?
8. What does the hedonic, experiential model (HEM) mean?
9. What are the three stages of adopting a new product?
10. What are the variables we should follow in the first stage, in the second stage and in the third stage?
11. Identify three product-related characteristics that influence consumers’ attitudes toward new products?
12. To undertand the Diffusion Proces, there are five adopter categories. Identify them?
13. What is a brand?
14. Explain the brand naming process?
15. What is the role of a brand?
ict4devauispring2008
